Focus Groups
Focus Groups are a great way to get quick feedback, often in two weeks, from your target consumers about a new product, a line extension, advertising copy or other questions you have about your brand that you’d like answered by the experts: your consumers. Call us at 619-615-7452 to find out more.
Ethnography
Often times, to get a better understanding of how the consumer interacts with your product, it is best to see them use the product in their own setting. So see them wash their car at their house, mop their own floors, take you shopping with them. See the world through their eyes. Call us at 619-615-7452 to find out more.
One-On-One Interviews
For some issues, such as medical and finance, it is important to create a private atmosphere so the respondent can feel secure in not being judged by others. In such cases, it is often more fruitful to conduct individual interviews. Call us at 619-615-7452 to find out more.
R&D Boot Camp
Arm your scientists with the ability to conduct their own exit interviews. This two day boot camp teaches scientists how to conduct short one-on-one interviews to get answers to the prototypes they are working on. No more third party explanations of what needs to be changed to make the product development move forward. Call us at 619-615-7452 to find out more. Click here to read participant feedback.
Product Labs
With our product labs, we combine consumer hands-on use experience of an in-home and we immediately follow up the in-home experience with focus groups. Respondents record their interaction with the product and this is included in the discussion. Call us at 619-615-7452 to find out more.