ASK Research offers full-service custom research design, implementation and reporting. We conduct product labs, focus groups, one-on-ones, ethnographic studies, R&D Boot Camp®, and other qualitative methodologies.
Tell us about your marketing issue — from new product development to advertising communication checks — and we will tailor a research program that specifically addresses your challenges. We will turn your questions into answers by talking directly to your consumer's...or your competitor's.
Get your questions answered by the people who count: your consumers.
Anne Schuster has over 10 years of experience in field research and has moderated thousands of focus groups and qualitative studies. Specific expertise areas include kids, teens, and women. She has conducted research in the CPG, medical, entertainment and retail segments. With this kind of experience, you can feel secure that your project will be handled professionally.
Her research expertise is backed by a strong foundation in marketing. Prior to forming ASK Research Inc., in 1996, Anne spent six years at General Mills in brand management and marketing services.
Focus Groups are a great way to get quick feedback, often in two weeks, from your target consumers about a new product, a line extension, advertising copy or other questions you have about your brand that you’d like answered by the experts: your consumers. Call us at 619-615-7452 to find out more.
Often times, to get a better understanding of how the consumer interacts with your product, it is best to see them use the product in their own setting. So see them wash their car at their house, mop their own floors, take you shopping with them. See the world through their eyes. Call us at 619-615-7452 to find out more.
For some issues, such as medical and finance, it is important to create a private atmosphere so the respondent can feel secure in not being judged by others. In such cases, it is often more fruitful to conduct individual interviews. Call us at 619-615-7452 to find out more.
Arm your scientists with the ability to conduct their own exit interviews. This two day boot camp teaches scientists how to conduct short one-on-one interviews to get answers to the prototypes they are working on. No more third party explanations of what needs to be changed to make the product development move forward. Call us at 619-615-7452 to find out more. Click here to read participant feedback.
With our product labs, we combine consumer hands-on use experience of an in-home and we immediately follow up the in-home experience with focus groups. Respondents record their interaction with the product and this is included in the discussion. Call us at 619-615-7452 to find out more.
Call us at 619-615-7452 to find our more about R&D Boot Camp.
Since 1996, we have had the pleasure to serve fine clients in CPG, medical, entertainment, and retail segments. Some of our clients include:
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"As a package design firm with rapid prototyping capabilities, our qualitative research often requires a great deal of flexibility. Anne is adept at reading our needs immediately and making on the spot changes to the methodology. Other moderators are uncomfortable with such quick turnaround. Anne can adapt to any client need."
"Structural package design is a hard topic to get respondents to focus on. Other moderators we’ve worked with are either too warm with respondents, so their feedback becomes idealistic, or too aggressive, turning them away. Anne keeps the discussion real. She’s made an art of moderating."
"Anne gets it. She's the ideal partner-- strategic and focused, yet down-to-earth and fun to work with."
"Anne has an ability to get the respondents to relax during focus groups. They seem to be having fun when Anne is moderating. And she does this without losing control of the group. This is a very important quality not seen in most moderators."
"Anne is full on energy. She keeps the groups moving at a good pace for both respondents and clients. She is very professional, has control of the groups and is great with both kids and adults. We say Anne is a 'soothsayer' because she asks the follow up questions you would have wanted her to ask, before you ask her. We like working with Anne because she is extremely accommodating and flexible. She can revise the flow of the groups at a second's notice without missing a beat. She also brings valuable insights to a project."
"One of Anne’s best qualities is to immediately gain a rapport with the team of marketers, researchers, advertisers, and product developers. She establishes a working relationship enabling members of the team to trust her expertise and judgment. Anne is often requested by Product Managers at Kellogg’s based on their past experience with her work and her level of professionalism."
"There are a number of people here at Nike who rave about Anne. She seems to really understand the problem and brings ideas that we haven’t thought about. Her ways of getting at consumer insights/beliefs are good. A lot of moderators don’t do some of the exercises that she does they just ask more straightforward questions."
"I think Anne's distinct advantage is how well she translates business questions and issues into a focus group questionnaire and then takes that information and develops a useable report that means something. Anne always makes my job very easy."
"I was delighted with Anne. She handled the kids expertly, was very flexible with my and my clients’ input, and did a great job of summarizing the groups. She was insightful and efficient."
"Anne has been able to grasp the rather complex process we use to develop new products. She quickly understands the essence of where the work is going and how to distill the data needed from the respondents’ comments. She does this with a minimum of direction."
"A lot of moderators only specialize in one area. Anne has worked on concept positioning, packaging, promotions, advertising, food development, and strategy development for us. This includes both Kids and Adults. She has an ability to "pick up the ball" on any project and conduct it with the same level of quality moderating and consulting."
"Anne has a great talent for relating to the group participants. She's able to get them to share their thoughts and opinions more freely than any other moderator I've worked with."
"Anne is a great business partner. She is able to understand the strategic questions and draw feedback from consumers to provide answers. Additionally, the final report is in a meaningful user-friendly format that can be distributed across the organization."
1920 Abrams Parkway
Suite 391
Dallas, TX 75214
Phone: 619-615-7452
Fax: 707-598-0275
Email: anne@askresearchinc.com